Paalaguttapalle (Dalitwada) - A Village: Ramdev of Patanjali

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Ramdev is giving Unilever a run for its money, I heard. Glad. Yesterday saw some Patanjali Marie biscuits in a shop and picked them up. The same price as the HLL Marie, but far superior in taste. Whole wheat instead of maida. Was very pleased - would like to see the MNCs lose and leave !!

Also pleased that the main writing on the cover was in Hindi ! English is only smaller print. He's not trying to act 'English' !

And glad that very Indian looking, non English speaking are asserting themselves so successfully. Tired of suited-booted-belted-tied minions. Most unsuitable attire for Indian tropical climates.

Komakkambedu Himakiran, Karpagam Vinoth and 87 others

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Sailesh Bhupalam
I am happy that Indian products are being mass produced competing with the mncs, but!
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- 5y
Sailesh Bhupalam
http://timesofindia.indiatimes.com/.../artic.../51279141.cms
TIMESOFINDIA.INDIATIMES.COM
Not yet 'made', murabba finds way to shop shelves - Times of India
Not yet 'made', murabba finds way to shop shelves - Times of India
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- Murthy Kvln
  That is Photoshop.
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  5y
- Sailesh Bhupalam
  times of India's official partner?
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- Murthy Kvln
  I had the proof of two pictures where the fingers holding the jar, cloth etc every thing is same but only the date is changed . It must be some where in my photos gallery . If I find I will post it.
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  5y
- Sailesh Bhupalam
  sure it wasn't patanjali who later photoshopped it?
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Sailesh Bhupalam
http://www.dnaindia.com/.../report-after-maggi-baba...
DNAINDIA.COM
After Maggi, Baba Ramdev's Patanjali Noodles found 'sub-standard'; fails lab test | Latest News...
After Maggi, Baba Ramdev's Patanjali Noodles found 'sub-standard'; fails lab test | Latest News...
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Sailesh Bhupalam
http://www.dailyo.in/.../baba-ramdev.../story/1/9829.html
DAILYO.IN
Sad how Ramdev is using Bhagat Singh, Bismil to sell junk food
Sad how Ramdev is using Bhagat Singh, Bismil to sell junk food
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Sailesh Bhupalam
He even sold "putrajeevik" to ensure birth of male child, apparently.
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Aparna Krishnan
Is he worse in his morals than Unilever ? I am seeing him as a competition to them. I will seek a spiritual guru elsewhere.
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- Murthy Kvln
  Who said , do not believe in Photoshop pictures & false news.
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Aparna Krishnan
I see him as a red rag to the polished educated Indian. And also the English media.
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- Jayshree Shukla
  Completely wrong. I do not dislike him because he is a baba but because he is a corrupt and venal thug. And I have no preferences in thugs - I dislike local ones as much as the foreign ones
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- Aparna Krishnan
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- Sunitha Choudhry
  This is like applauding an indian thug over a foreign one. Sorry to say but that's just sad.
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- Priya Jay
  Very sad to read the post.
  This is exactly how these criminals are using the national and Indian feel of civilians and using it for their own profit in illegal ways .
  And Indian civilians who think patriotism is by using ant.y indian product - fall for the trap.
  Pity to say that this is not a superfivial Foreign vs Indian business. This issue of Ramdev business needs to be tackled in the view of Criminal& illegal vs Legal & ethical business.
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- Murthy Kvln
  Why is every one calling him a thug without any proof. When UPA was is power it tried to nail him down using CBI, Service Tax dept, income tax dept, ED , labour dept etc What ever is in its control but could not touch him because it was unable to find any loopholes in his side.
  People here calling him names for no reason.
  Ignorance is bliss
  Pity the educated illiterates.
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- Priya Jay
  A biscuit is an English snack. Noodles is not Indian.
  Whats the pride in a Desi format of producing English snack or Oriental food in India?!
  Nothing but business here.
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  Edited
- Murthy Kvln
  It's not about pride .it's about economics . Money should not go out of India even for non technology products .
  There is shortage of toilet paper on Venezuela and is dependent on imports of toilet paper.
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- Murthy Kvln
  As some one pointed out below Amway sells Aloe Vera juice at 1200 & Patanjali at 200 per litre
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- Narayana Rao
  Aparna Garu ,, you are practical and see the ground reality most of the people want to pamper themselves with a feel that their thoughts are superior
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- Himanshu Rai Sharma
  Well they are selling well hope they can popularise Ayurveda medicines for common ailments which will help in reducing the antibiotics menace.
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- Himanshu Rai Sharma
  As said earlier riding the patanjali wave more producer cooperatives can market a me too kind of amla candies, bel candies, and many more such products.
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Aparna Krishnan
Could someone tell me how he is viewed in the Hindi hinterlands ? That is what interests me.
Komakkambedu Himakiran Anugula
?
Sunny Narang
?
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- Sunny Narang
  He built a whole campaign of Pepsi as a toilet cleaner , anti-MNC way before he started selling all this merchandise . In the Hindi belt he is a winner all the way , and now elites are also shifting over . He is simply seen as a product provider and people will use his products if they perform, are tasting good and are cheaper . Consumer kisi ka nahin hota janab . Also almost all MNC's too get produced by MSME Indian units , the same units will supply to him too. FMCG is just a branding game, he has lowered marketing costs and is not hiring expensive IIM talent or branding agencies ! https://www.youtube.com/watch?v=YVSsKSzlEO4
  YOUTUBE.COM
  Cold Drinks (kuch toofani karte hai ) -Swami Ramdev -Soft Drinks very Harmful to Health
  Cold Drinks (kuch toofani karte hai ) -Swami Ramdev -Soft Drinks very Harmful to Health
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- Aparna Krishnan
  Yes, and to assume that the rural consumer will buy his products because he is a godman is as usual the educated elite thinking the rural compatriot is a bumpkin.
  Sailesh Bhupalam
  , they have more sense and sensibility than most urbans I have known !
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- Sailesh Bhupalam
  i was referring to my friends who buy his products because they are nationalists.
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- Aparna Krishnan
  certianly. I have stopped buying Unilever things. now I will buy this. And when i get village products i will buy those !
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- Sailesh Bhupalam
  information asymmetry doesn't respect rural urban boundary. If people buy a product for any other reason than merit and lower cost, it is market failure.
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- Aparna Krishnan
  Khadi was bought for certian other reasons during the freedom struggle. And by many today. There is an economics higher than the monetary economics.
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- Sunny Narang
  Aparna
  I do not know anyone in Delhi elites who cares for the Nationalism bent as they still buy all foreign branded clothes , women buy his stuff as it helps their hair , as this noodles expert says ""Even if the tastemaker is being made in house, the noodles are being produced by third parties," says an industry insider who claims to know, but does not want to be named. "When you are cooking in someone else's kitchen, quality trials should be stringent. Standardisation of raw material itself can take months. Water in every Indian locality tastes different, and its impact on taste and quality needs to be gauged. There should be packaging, transportation and shelf life trials. Very few of these steps have been factored in. Faith in Baba can only bring in the first-time buyer." But, if the noodles succeed it will be another big triumph for Ramdev."
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- Sailesh Bhupalam
  yes, i do agree that some market failures are successes for the nation.
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- Sunny Narang
  "Product development at Patanjali works on three basic principles," says Balkrishna. "They are: competitive pricing, purity of raw materials used and innovation." Take Aloe Vera juice, one of Patanjali's earliest offerings. Ramdev, in his yoga classes, had been recommending Aloe Vera juice for its health giving properties, but disciples kept complaining that, at Rs 1,200 a litre, it was way too expensive. "We reached out to farmers and found Aloe Vera leaves were being sold fairly cheap," says Balkrishna. "It's just that the juice manufacturers were reaping huge profits. We sourced the leaves from farmers in Rajasthan and Uttar Pradesh and were able to sell the juice for Rs 150 a litre in 2006. Even today, it costs Rs Rs 200 a litre." Salaries are also modest. "Humare yahaan crore ki salary paane waala koi vyakti nahee hai, (There is no one in our company who is paid crores as salary)," he adds. "Most companies have administrative costs of around 10 per cent of their revenue, but in our case it is just two per cent." http://www.businesstoday.in/.../baba.../story/226011.html
  BUSINESSTODAY.IN
  Ramdev's Patanjali takes a shot at turning noodles desi
  Ramdev's Patanjali takes a shot at turning noodles desi
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- Aparna Krishnan
  neat ! and the Indian elites almost hate him !
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- Sunny Narang
  Aparna
  you have to understand that he is a very smart entrepreneur , he is doing what Nirma did earlier then Ghadi detergent does in UP . Get your supply lines and distribution at low prices . There is no dearth of local brands taking on MNC's in Hindi rural and small towns . "Varun Sinha, group business director at IMRB Kantar Worldpanel, noted that most of the brands in the top 20 are mass-market or mid-market brands and that very few premium brands managed to get into the top 50 because they are "low on penetration".
  Commenting on the report, a number of Indian FMCG brand executives attributed their success to the effective use of consumer insights.
  Mayank Shah, deputy marketing manager at Parle Products, said: "It is not so much about advertising, marketing or price points. It is our understanding of the Indian consumer—how, when and where he consumes—that helps us do better."
  Kannan Sitaram, chief executive of Innovative Foods, agreed: "Local Indian brands in some categories are doing well for the sheer local insights that they have."" http://www.warc.com/.../Indians_prefer_domestic_brands...
  WARC.COM
  Indians prefer domestic brands
  Indians prefer domestic brands
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- Sunny Narang
  Ghari recently overtook multinational giants like P&G to claim the second spot in the detergents space. An industry source indicated that HUL roughly commands 34 per cent share of the market (FY2014-15), followed by Ghari at around 23 per cent and P&G at around 18 per cent, while Nirma's market share was less than 12 per cent. The rest belongs to players in the unorganised segment.
  Ghari is sticking to its old positioning and communication platform. A mail sent to the company did not elicit any response. But Rohit Surfactants Private Ltd. (RSPL, the makers of Ghari detergent) is setting up a 1500 tonnes-per-day soda ash (ingredient for detergents) plant in Gujarat and seems set to challenge Nirma on its home turf.Today nearly 80 per cent of the Rs 14,000 crore detergent industry in the country is dominated by four organised sector players HUL, Procter and Gamble (P&G), Nirma and RSPL. But industry estimates put per capita consumption of detergents in India at around 2.7 kg, below countries like the US (around 10 kg). The detergent market has been clocking 14 per cent CAGR in the last four to five years, and is expected to grow to around Rs 24,000 crore in the next five years. http://www.business-standard.com/.../nirma-plays-a-new...
  BUSINESS-STANDARD.COM
  Nirma plays a new tune
  Nirma plays a new tune
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- Sunny Narang
  Aparna
  this latest article explains the whole brand and pricing war well, Ramdev has stumped old MNC hands and Brand Managers , its equivalent to a village peasant's son taking on the best educated global minds , a kind of David vs Goliath fight , which is ultimately benefit to the consumer ! And even more it shows to Indian entrepreneurs that the MNC brands can be beaten ! " Last week, Patanjali Ayurved, a company promoted by yoga guru Baba Ramdev, took a big bite of the share held by American multinational, Colgate-Palmolive, in the Indian toothpaste market. Patanjali’s share of the toothpaste pie stood at 4.5% and is poised to grow into double digits through 2016, a report by Kotak Institutional Equities, a brokerage, said.
  That means Colgate and other multinationals, who have dominated the Indian consumer market for decades, can no longer ignore Patanjali. From a noodle brand to rival the popular Maggi, to an infertility medicine, Patanjali has been actively building up a vast FMCG empire over the past decade.
  This year, the company plans to invest more than Rs1,000 crore to tap into the over Rs16 lakh crore ($238 billion) Indian consumer market. “Patanjali has become the point of discussion in boardrooms of MNCs,” Ramdev, the company’s founder, said on Feb. 02.
  Patanjali’s success is largely accredited to the yoga guru’s mass following and its reported use of “herbo-minerals” to manufacture products. The company grows many endangered herbs on its farmlands, Patanjali’s website claims. These herbs are said to be used in the company’s products such as health juices, honey, herbal tea, shampoos, shaving gels and even detergent powders.
  “I expect Patanjali to emerge as an important player in the Indian consumer market over the next few years,” Shreyansh Kocheri, a research analyst at Euromonitor International, told Quartz. “I am not surprised to see it competing closely with companies such as Dabur India, Emami and Jyothy Laboratories, given that the company’s focus on expanding distribution in the coming years.”Patanjali Ayurved began operations in 1997 as a small pharmacy in Haridwar.
  Since then, it has largely kept its focus on three sectors: healthcare, packaged food, and beauty & personal care. These segments have a combined worth of Rs3.4 lakh crore and are among the fastest growing in the Indian consumer market, according to Euromonitor.
  Today, the company sells its products mostly through franchisees. Its products are available in over 177,000 retail stores and through online retail. Over the past three years, Patanjali has recorded a compounded annual revenue growth of 64.7%, mostly by keeping products inexpensive in a price conscious economy and ploughing back profits into the business.
  “If you look at Patanjali products versus Dabur’s (an Indian FMCG company), Patanjali sells so much cheaper. For example, Patanjali’s honey is priced at ₹70, whereas Dabur sells it for ₹120,” Kotak Institutional equities said in a report last month.“There are four reasons why Patanjali’s products are cheaper than competition,” the Kotak report said.
  “Patanjali’s top management takes no salary and they have no big expenses,” the report added. Ramdev, the face of the brand reportedly doesn’t own any stake in the company. His close confidant, Acharya Balkrishna, is the managing director. Ramdev’s brother Ram Bharat runs day-to-day operations, while Deepak Singhal, a pharma veteran and Ramdev follower, is the chief strategy officer.
  Secondly, Patanjali benefits from efficient raw material procurement—without any leakages or commissions paid. This cut down costs by at least 5%.
  However, Patanjali’s core strength in cutting costs lies elsewhere.
  It has largely avoided huge advertisement costs that account for as much as 10-15% of the other FMCG majors’ expenditure. “Baba Ramdev is a great proponent of a direct marketing FMCG company, and is one step ahead of the likes of the Amways and Avons of the world,” Piyush Pandey, executive chairman & creative director of Ogilvy South Asia, told The Economic Times last year.
  For years, Patanjali relied on direct marketing by the yoga guru’s disciples and instructors. According to brokerage firm, CLSA, Patanjali has the potential to reach out to more than 200 million directly or indirectly linked to his yoga programme.
  This year, however, Patanjali has firmed up plans to spend almost Rs300 crore on advertisements across television, radio, print and digital media. Overall, it plans to invest Rs1,000 crore to set up exclusive stores, and ramp up online distribution.
  The fourth and last reason is the company’s ability to maintain very low profit margins, according to the Kotak report.
  Last year, the Haridwar headquartered company tied up with one of India’s biggest retailer, Future Group, for promotion and distribution. It is now planning to set up mega stores across the country, this year. “Our effort is to promote swadeshi (home-grown) and give a tough fight to MNCs,” Ramdev announced in October last year.
  Clearly, the battlefield is set and it is going to be a Swadeshi versus Videshi (foreign) war. "http://qz.com/.../how-baba-ramdevs-patanjali-is-winning.../
  QZ.COM
  Yoga guru Ramdev’s Patanjali is in a four-front battle with India’s consumer goods giants
  Yoga guru Ramdev’s Patanjali is in a four-front battle with India’s consumer goods giants
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- Aparna Krishnan
  The MNCs are less classist tham the Indian liberals ! The see in him an equal and a challemge, and address the issue.
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Sailesh Bhupalam
He just wants to make profits, everything else is details. In his chosen way of associating nationalism and religiosity to consumerism, he might just get the unquestioning trust of people without much effort and that's what i'm worried about. Because when that happens, we Indians irrationally believe the tests are wrong and there is conspiracy in all the poisons found in his goods. So i don't think he is any better than univever, because if it could it would do the same thing. But if he keeps better standards, he is good for the country.
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- Aparna Krishnan
  Ideally we need small local manufacturers. But we also need indian brands to take on MNCs. And well, many people say that they have benefitted from his yoga. If so, good.
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- Aparna Krishnan
  I am not looking for perfection in him. As I said he is not my guru !
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Vepathangudi Ramachandrarao Devika
He does not have overheads like other companies do. He should look at recyclable packaging seriously.
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- Aparna Krishnan
  Right ! That we should suggest to him. That could be a selling point also.
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Aparna Krishnan
Would anyone have leads to Ramdev ? To pass on
Vepathangudi Ramachandrarao Devika
's suggestion - " He does not have overheads like other companies do. He should look at recyclable packaging seriously."
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Sailesh Bhupalam
I am not against ramdev or three or 4 other babas getting into fast moving consumer goods business. In fact i want them to supply to the world market also instead of just us. That way we will clearly know it isn't just faith that sells these products, no?
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- Aparna Krishnan
  let us first kick out Unilevers ! Then if he wants he can go global - I couldnt care less.
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- Murthy Kvln
  How can you say Faith is selling their products. Have you ever used Patanjali products ? They are best in quality & cheapest on price .
  People are not fools to buy the products repeatedly , quality is their selling point.
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- Sailesh Bhupalam
  that's not what i said.
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- Aparna Krishnan
  Vln Murthy Konuru Thats the point. People are not fools ! The educated assume everyone else is a gullible fool !!
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- Sailesh Bhupalam
  on the contrary i do not think everybody is capable of taking care of themselves. fools, gullible are just words loaded with dignity. This is not about dignity. people consume bootleggedd liquor everyday to their death. they buy stuff they don't need, they fight each other about this god or that. tribal women were used as guinea pigs for medicines that were not cleared by government. Doctors used unsterilized equipment to perform a 100 vasectomies in a couple of hours, about 13 women died. If they were so wise, why didn't they stop their own exploitation? Why do we even need government and police and civil society fighting for civil liberties of dalits? If the world were so perfect, why are farmers still committing suicide? This isn't about enlgish educated and the not so english educated, or about urban vs rural. There are wise ones in villages and stupid ones in cities. That's not a generalization i'd make. This is not about dignity. This is about exploitation. Baba ramdev is perfectly capable of exploiting people and that's all i'm concerned about.
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- Aparna Krishnan
  Isnt Unilever ?? Yes local production and local consumption is the way. Meantime I want alternatives to Unilever.
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  Edited
- Sailesh Bhupalam
  People like you and me look at unilever with suspicion. And baba ramdev with reverence. there's a clear power distance that i'm trying to point out which you are not seeing, or maybe ignoring. Do you really think so many people posting here on your profile would pitch for tatas or birlas or ambanis or unilever? So i trust them more because if they try to exploit people, the people will readily turn against them. there is no blind faith involved. There is balance of power.
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Himanshu Rai Sharma
At the moment his goods are doing well and ayurvedic stuff is becoming a craze .Hope serious ayurvedic players from all over India join in now to improve supplies all over India.
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- Aparna Krishnan
  why do english speaking elite hate him ?
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- Sailesh Bhupalam
  it's simple. because he says he can cure protests and left ideology using his ayurvedic medicines. And homosexuality. And whatever is wrong with this world. Almost forgot, And girl children
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- Himanshu Rai Sharma
  All those aligned with the left and the so called secular forces hate him as politically he is aligned with bjp and he is a street smart fellow . he is not sophisticated like some of his peers more of a rustic but very Street smart his ventures prove this.
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- Himanshu Rai Sharma
  We may not align with him or endorse him but should utilise the craze for ayurvedic and organic stuff to create more branded products from producers cooperatives .
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- Aparna Krishnan
  yes !
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Jayshree Shukla
Aparna Krishnan
- you keep changing your mind
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- Aparna Krishnan
  . I want Unilever OUT.
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- Aparna Krishnan
  And I think in a certian scale there are certian compromises. I do think the English media reacts more to him then to the fluent-english-speaking-mncs.
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  Edited
- Aparna Krishnan
  I want Local products. But right now we need this to OUT Unilever !
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- Jayshree Shukla
  Is it ok if an Indian baba disposses farmers and leaves them landless? All the evils of foreign corporations are being duplicated by him and yet he is ok and uni lever is not. Neither is ok by me. Indians cheats are as bad as foreign cheats.
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  Edited
- Aparna Krishnan
  you see, i dont beleive the media. And I know the english bias against the local indians, and against godmen. So I am not sure he is Unilever calibre - signed a pledge some months ago boycotting Unilever stuff, and i still dont intend to do that to Pat's. I will watch. And wait.
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- Aparna Krishnan
  And in general I would prefer many Indian players to one Unilever. After signing up I discovered that U has bought up the entire bread, biscuit, soap, cosmetics market !
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- Jayshree Shukla
  So can't we do without bread and biscuits? Both junk food. Why should we buy the rubbish from the Baba instead of Unilever? Who needs to eat atta noodles? Most of that crap belongs in the dustbin anyway.
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- Jayshree Shukla
  Or drink toofani colas?
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- Jayshree Shukla
  Also, any criticism of the baba you disregard by saying I don't believe it. But you do fall for his promotion. So not fair. But I will concede that it is your right to like the baba and the stuff he hawks much as that annoys me
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- Aparna Krishnan
  . Step one - Unilever has to go ! They've got away with too much on this land.
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- Aparna Krishnan
  Second - much as I would like people to buy only what poor slum women and my village people make, they will all buy noodles and bread. So I want Indian companies - and many of them - to pose alternatives.
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- Aparna Krishnan
  Third, I do like Marie biscuits - for the first time in my life !!
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Ritoja M
Putrajeevak is an ancient name . Not to do only with male offspring.Ayurvedic meds have such names. I use an oil called Mahanarayana. Very effective for joint pain.
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Ritoja M
In my neighborhood department store which is part of a chain , the manager said they are under pressure from MNCs not to store Patanjali products. They sell better being priced lower. Apparently they were told that MNCs will withhold their supplies unless patanjali was removed from the shelves. Star bazaar keeps Patanjali. And Patanjali has started its own store. We are Patanjali customers for many products.
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Vipin Sharma
Patanjali and if other indeginous manufacturers are encouraged can surely give a run for their money to the big cartels of MNCs, but the bad news is that within the next few years under the 100% FDI norm billions of dollars would be poured into the country the whole way of doing business in India would undergo a sea change, I am not too sure whether they would help the farmers who are exploited by the mandi mafias in India. The infrastructure pertaining to huge cold chains would be set up in almost all such areas where there is a huge output of agricultural produce, the mandi would be eliminated and the wastage (upto 40%) would be reduced to 5%. The cold storage warehouses having links with referigerated 20 tonner trucks would help transporting the products to the big urban markets. This all would be under Government control, if such direct interaction between the Government and farmer comes about the farmer's exploitation at the hands of mandi mafias may be eliminated. But again the big cold chain MNC's would come into India.
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- Aparna Krishnan
  Finished.
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- Gyan Mitra
  Aparna Krishnan
  The East India Company will be a pygmy compared to what will happen now.
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- Ashok Joshi
  The cold chain and all other systems are good as long as the people behind them are good. Mandi concept is excellent as it reduces lots of operational costs but produce reaches to customers at 5-10 times what farmers get eg farmers get 3-6 Rs per kg for veggies which customers get at Rs 20-100 . Cold chains will provide that extra capabilities to hoarders to hold fresh farmers produce for longer time and sell at premium. The farmers will still get the same very low price . The big pocketed companies will make maximum profit by stocking it in cold storage and deprive all of us of frresh and healthy food produced by farmers
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S Lakshmanan Iyer
While I am indeed glad about the run for money to TNCs by Patanjali (and we are now only using many of their products) I am not so sure about what they are giving out in products like ghee and honey. Their price is abnormally low. The claim of Desi cow ghee is definitely in doubt. Desi animals yield low quantities of milk as it is. Couple that with half the price of regular ghee which uses milk of high yielding jersey and HF and also buffalo...
Someone I know shared a test report of Patanjali ghee which found it to contain vanaspati.
The other products are also using the same kind of chemicals. I really hope the biscuits have only atta as claimed.
But definitely an alternative to the Colgates, the Unilevers and the P&Gs
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Gopal Krishna Iyer
I agree that the biscuits are real good.But why he copied the English name Marie!
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Rekha Ramu
Aparna Krishnan
, sadly they also seem to have vested interests...have seen in so many instances...will talk abt them in detail when we meet again
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Murthy Kvln
When people cannot compete, they create false Photoshop reports & educated illiterates fall for it.
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Murthy Kvln
People who have never used Patanjali products talk about quality of the products .
Patanjali is the fastest growing FMCG company in the world & it is due to quality of the products
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Sukumar Mukhopadhyay
Aparna Krishnan
-None puts on suits, boots, tie in summer, unless it is in an air-conditioned room. Do you have objection in winter ? In cold places like Delhi, all put on coat and also neck tie depending on his habit. I like neck tie. What is your objection to belt? Why do you call them minion? I like your main point about Patanjali products. I request you to sick to the main point. In any case it is not a serious writing by me !
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- Aparna Krishnan
  . Thro my school days in Delhi I baked in socks and shoes and belt and ties. Utterly unfit for the Indian reality. Simply paying subservience to the white man's code. So I was a minion, though a small one then ! So I know !!
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Priya Jay
Who did the External Quality Control for Pathanjali products?!
How come a new company produce million products? Whats the resources used?
How was permission granted for number of food products?
A million questions just covered under carpet in name of ' Desi product'..
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- Murthy Kvln
  They will not be supplied to the drawing rooms. If such certificates or reports are required one needs to approach the concerned authorities. By writing on FB one will not get those certificates
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- Priya Jay
  Exactly!
  Thats the question.
  How did a new company groom with millions? !
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- Murthy Kvln
  If one wants to find out one will get the answers . One can file RTI to registrar of companies or Income tax dept etc . No one will get answers by tying in FB.
  The same questions apply to all the lakhs of companies and not only to Patanjali.
  If one cares to visit Patanjali website their audited annual returns would be available online
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- Krishna Kanth
  From -
  Aparna Krishnan
  Why are so many questions asked of him ? More that of Relience for instance. Because Mr. Relience wears pant, shirt ?
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Krishna Kanth
One should try Patanjali tooth powder..it's excellent..
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Rajiv Sethi
Great opportunity for India. To beat MNCs in items that have an established demand. Patanjali is doing genuine smart business. Unfortunately, for businesses to flourish or to even survive in India one needs to bribe the government of the day. So Ramdev stopped supporting Jethmalani in the quest to pressurise Modi to get back black money stashed abroad.
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Ashok Joshi
सब ठीक है और बहुत अच्छा भी, परंतु MNC को भगाने के चक्कर में खुद राह भटकने का भी डर है। बड़े ब्रैड बनने मे लालच बड़ता है और वो सब करना पड़ता है जिसके खिलाफ शुरुआत की थी। क्या अच्छा होता अगर पतांजलि कुछ लोगों तक सीमित न रह कर एक Distributed Set of Companies होती जिसमें छोटे कारोबारी भी हिस्सेदार होते , तभी MNC से और उनकी exploitation से हमे आजादी मिलती। Otherwise what's the point if Ramdev sells at same price and creates another Empire like Unilever on the pretext of Nationalism..
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- Aparna Krishnan
  I agree completely. Only he did not ask me for advice ! And overall I will not protest as Unilever is challenged (That is the main MNC in the consumer sector today). Yes, I would like to work it out as you say. And yes, I accept the dangers. I hope someone else starts another venture factoring in all that you have brought up.
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Rajiv Sethi
If Indian systems were transparent, thousands of Patanjalis would flourish. Not only catering to domestic market but even exports and establishing themselves as leading international brands. The sad uncomfortable truth is that Indian regulations are designed to harass the honest brilliant Indians.
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- Aparna Krishnan
  And despite that we need to act. And if what we get is Patanjali, I welcome that. I would actually like to communicate our suggestions to him. 1. reduce plastic 2. broadbase and make small production units the focus. Any way to reach him ? Its always worth trying. Most people,if approached openly, respond openly in my experience.
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- Ansu VT
  Reduce plastic is a great idea. Only viable alternative is glass container. It adds to the cost but is recyclable if managed properly. Dispensing the toothpaste or the squeeze action from glass container would be hard, but that is one convenience people can live without. Or the paste format can be replaced by powder format. As far as small production units is concerned is that the cost would go up as mechanization would require higher volumes to justify investment in automated machinery. Then there is an issue of quality control which can be managed if proper guidance and rules are adhered to.
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- Aparna Krishnan
  We should write to him.
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  5y
- Aparna Krishnan
  To reduce packageing, small production units should be there to cater to the local. Production and consumption should get close.
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- Ansu VT
  While in theory it makes total sense, in practice better run units will grow and would want to expand. This would take production farther from consumption. On the flip side, poorly run units will wither away.
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- Ansu VT
  Amul Diary and National Dairy Development Board had tried this experiment with decentralizing production of milk products 2-3 decades back but did not succeed as many factors became uncontrollable.
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- Aparna Krishnan
  I know.
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- Murthy Kvln
  Nitin Gadkari invited him to set up units in Maharastra & Patanjali responded positively & is planning units for orange juice production & ayurvedic medicines based on local tribal knowledge. Immediately people were ready to criticise , why he require so.much land etc .
  If TN , AP, Karnataka or Kerala govt invite Baba Ramdev he will respond positively.
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Rajiv Sethi
"Palas" tree leaves can be made into biodegradable packaging material and sold to all FMCG manufacturers not only to Patanjali. Business opportunity.
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Sailesh Bhupalam
What if villagers create a cooperative and make these products and under a common brandname ? Now that would be a product which is truely swadeshi and devoid of capitalistic pitfalls. I would not only buy it dedicatedly, but also do whatever help i can. I'm sure many would.
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- Aparna Krishnan
  It needs to be done. Its a challengeing task.
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Murthy Kvln
Patanjali is releasing " Power Vita " in competition to Horlicks. Bournavita, Boost, Complan etc. This is going to hurt them a lot.
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Sumithra Prasad
Am a hard core Patamjali loyalist
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- Aparna Krishnan
  thats a bold statement in this thread. congratulations.
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  Edited
Suraj Kumar
Behind that desi facade is an industrial infrastructure that is putting the local extinct.
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- Aparna Krishnan
  yes. He is in the same league as many a big manufacturer. Which means destroying local livlihoods.
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  Edited
- Narayana Sarma Ghadiyaram Venkata
  btw patanjali noodles are actually manufactured by "Santhi somthing pvt ltd"- so there is a good buying up/ branding thing also going on!
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- Aparna Krishnan
  its gram swaraj, or nothing. Currently, nothing ! Because we have no one in our camp, not even the gram people.
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Vipin Sharma
Even patanjali's atta noodles are good in taste and good for digestion too as the masala is a special ingredient. A great show by an Indian Yoga Guru.
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- Aparna Krishnan
  but it has all the taste enhancers which are essentially bad. he can do much better than copying HLL products.
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- Vipin Sharma
  The MNC food corporations have addicted our taste buds to such fast food offerings that all that now we can do is opt for a lesser evil in the form of patanjali Atta noodles, any kind of packaged food other than fresh foods are bad for health, but people have been addicted to processed and packaged food for the sake of convenience. It is really a catch 22 situation.
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- Kannan T
  There is no Catch 22. There was a big backlash against noodles, which should have been capitalized on. Introducing a so-called lesser evil only lends legitimacy to evil.
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- Narayana Sarma Ghadiyaram Venkata
  I ate them, Comes nowhere near Nestles'. The Patanjali noodles' masala mix actually tastes like one strong rasam powder lol.
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- Aparna Krishnan
  My village people prefer noodles to gram swarj !
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Karthikeya Sivasenapathy
Why Hindi
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- Aparna Krishnan
  At least he's questioning English. He's from hindi land, and he's put Hindi. Let us put Telugu and Tamil.
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Sivakumar Hari
நல்ல பதிவு. நமக்கு ராம்தேவின் ஆன்மீகம் தேவையில்லை. அது அவரவர் விருப்பம் ஆனால் கண்டிப்பாக சுதேசி பொருட்களுக்காக ராம்தேவை ஆதரிக்கலாம்... ஒரு சில பதஞ்சலி பொருட்களை நானும் பயன்படுத்தி உள்ளேன். நன்றாகவே உள்ளது...
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Sunday 4 April 2021

Ramdev of Patanjali - Hate him, Love him or be Realistic

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