Tuesday, 2 July 2019

PaalaGuttaPalleFamily, a post a day - Dhara and Hemali

#PaalaGuttaPalleFamily, a post a day.
Dhara Sheth , friend, cotraveller, customer. And much more.Hemali Shah, her sister, our friend. Our customer.

@Kasido, Kasido.HK, their company, is household name in Paalaguttapalle now. That is the longest used and most used screenprint logo. By the team.

PaalaGuttaPalle, a small village tucked away in AP drylands, • • …to Hong Kong. Is just a heartbeat away. Thanks to Dhara.
Not just her orders, bur orders sourced from all her friends.
Her videos made with all her artistic creativity to take the women far and beyond.
Generosity, simple and unthinking. Unassuming and complete.
The beginning days ... Dhara s post.
May 11, 2017 •
"We are so happy to have got our new packaging bags done by these lovely hardworking women from The village named
Paalaguttapalle (Dalitwada),
Thankyou so so so much Aparna Krishnan for all ur efforts and Thankyou Mayura Yadav for getting me in touch with such a wonderful soul.. 🙏
The story behind these amazing bags..may melt ur heart too !
Drought struck and as agriculture folded up, Paalaguttapalle (Dalitwada), a community of landless labourers were left without any means of livelihood.
Annapurna and Anita knew some tailoring, and Rani and Lakshmikantha decided to learn, and they bought machines with their own money. A friend gave a order for 300 bags and that was the beginning. From there, it has come a long way. They brought machines and fitted them on their machines. They went to Chennai when a friend offered to teach them screen printing, ignoring the challenges of a strange language. Everything gets exponentially harder in a remote village, from receiving the bales of cloth, to procuring paints, to dealing with reluctant post offices in faraway towns. But they steadily kept at it.
The women have been working hard, with complete commitment to quality and neatness. When I tell Rani that the quality is uniformly appreciated, she tells me, "That is what we need. Money is secondary." And every customer has uniformly appreciated the work.
The women are sustaining their families now, as orders have been coming in through word of mouth. The men are assisting them, as the women have become the primary earners for their families now.
Requesting all my vendor friends if you can get your packaging done will help them a lot in their livelihood !
You can get in touch with me for other details."

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