On Friday, the old lady on the footpath had a very small heap of flowers left on the cloth spread out before her. I asked her if today her sales had been good, and she smiled and said 'Vellikazhamai Amma' ('Friday Amma'). On Friday every ordinary household buys flowers for the god pictures at home. In our village also on the Friday, every man or woman who goes to the santa comes with 10/- worth of yellow samandhi flowers for the gods. Three small vendors at the santa sell flowers and earn their daily bread.
Temples were traditionally hubs for small enterprises and businesses, and many many livlihoods were anchored in a way that society owned up and validated. Every effort needs to be anchored in the reality of a society's being.
Mohammad Chappalwala Who will pay for carbon footprint of travel conspicuos consumption stampedes