Friday, 4 November 2016

The advert that said: 'Gift your wife a maid'

What it implies about a 'maid', as well as about the wife, and then the volumes it says about the gentleman. These innocuous ads will shape attitudes most dangerously.

The advert that said: 'Gift your wife a maid'


Vidyasankar Sundaresan Chetan Bhagat inspired society. What else to expect?

Aparna Krishnan Never read his tripe

Vidyasankar Sundaresan You didn't read that tripe he wrote a year or so ago about how he doesn't expect his wife to make round rotis for him because he had outsourced that job to the maid? That was his way of supporting his wife's career and women's empowerment. Quite in line with the other idiot, I thought, who kept blabbing about women's empowerment too!

Vidyasankar Sundaresan And there were so many women who saw no problem with that model that I gave up explaining why I found a problem with it.

Aparna I see. Who is the 'other idiot' ?

Vidyasankar Sundaresan Who else but the prince of the darling dynasty?

Vidyasankar Sundaresan - very incisive piece, even if it begins with CB. :)
Redrawing boundaries of public thinking is going to get bloodier

Shyamala Sanyal Very offensive to the domestic staff. I wonder if they are paid living wages.

Vidyasankar Sundaresan I don't see how there is religious discrimination in this ad though. It is moneyed class snobbery, plain and simple. Something that we Indians are very comfortable with!

Aparna Krishnan i also did not see religious discrimination ! i think thats a safe word to toss in, thats all !! the indian middle class, and all middle classes, are deeply comfortable with status quo.

Vidyasankar Sundaresan I'm sure you personally know many women who refuse to see this, Aparna! I think the outrage over this ad has more to do with the declasse word bai, than with the meta issues behind it.

Aparna Krishnan Actually, no. My circle has become small and like minded over the years. It is worrying that insensitivity has reached a point where the upper class woman does not even see the concern of the lower class woman in the same picture. And in what sense 'declasse word' - didnt follow ?

Vidyasankar Sundaresan If they hadn't used the word bai in their URL, there wouldn't have been as much feeling about it, is what I think! "Domestic help" sounds so nice, doesn't it, as compared to "bai"?

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