Otherwise, they need to close. This is a democracy.
I, living in a city should not wield power over a villager, similarly a villager should not wield power over the decisions of a city dweller which does not affect the villages.
Instead of going down that path, I would stick to my original position of, who is (potentially) affected.
Years brought some perspectives. They are only a small part of the larger world, and to demand far greater morality or vision from them is unrealistic. They also succumb to all that the advertizing whiz kids, paid in lakhs and crores for this skillful deed, direct at them. And thy also move to toothpastes, and shampoos and cell phones ... And when we ourselves to lesser or greater extent are trapped in these trappings, what can we say.
Yes, I wish the village would stand their ground, and refuse to part with their produce, and also refuse to be a market for these useless products the modern engineer and marketing executives churn out. But I only see that day recede. What should we do ? Sridhar, and all our efforts to bring simple livlihoods to their doorsteps actually takes that dream further away ...
I wish I could see the way out of this trap, but imagination falters.