Sunday, 30 October 2016

Boycott consumerism

We have failed in reaching out. It is a personal failure in our personal integrity that we do not inspire, and a failure in communication that we are not able to lead to collective questioning.

I was asking a friend how the Unilever boycott was proceeding, and if a vaster and vaster community was boycotting the products to bring them to making reparations. He shrugged, and said that getting people today to boycott a single corporate item is an impossible struggle.

Boycott is the simplest and most potent tool in the hands of people.

What led a nation to burn Manchester cloth, and adopt the rough khadi ? What happenned to the same country some six decades later ?
Mano Chinna History is neglected, not only by educational institutions but also by educationists. True, boycott is the simplest and most strongest tool in the hands of people. The change is possible through emotive communication processes. In the case of boycotting Uniliver, I think we are failing to show the potential alternative. For instance, in Tamil Nadu, Bovonto (Kali aerated water works) is being projected as potential alternative in order to boycott Pepsi and Coca Cola. Bovonto, being the local brand, was disappearing and now is reappearing.
Aparna Krishnan
Aparna Krishnan The alternatives to unilever products are very easy. And there were no great 'alternatives' to manchester cloth. people burnt it, and did what best they could. The kadhi was certianly not designer khadi !
Mano Chinna
Mano Chinna Yes, alternatives to Uniliver are easy. But it is not just about providing people with potential alternatives. The life style needs to be decolonized. The impact of colonized mindset seems to be much more vigorous now than when English people were ruling us. The counter-hegemonic process has certainly begun. It takes time.
 
Suraj Kumar Boycott is just a tool. It was effective back then when the enemy was clearly in sight. Now,people are too educated to see that only the power centers have changed but nothing fundamentally different than western philosophy dominates us.
Narayanan Hariharan
Narayanan Hariharan The inevitable taste of consumerism killed the Khadi spirit from 1991, I guess

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